Bono is one of the most repellant public personalities that I have come across- the tax exile who asks other poorer people to give their money to charity- I could continue this argument but have done so in another place. Dave though destroys Bono's latest offering here- in an article whose justified bile is worth imbibing! I reccomend it!
August 11, 2009
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7 comments:
Thanks for the link, TG!
He certainly doesn't have a good profile and I didn't see this at Dave's. I'll go back over now.
Nope, still can't see the article over there.
James - you've already commented on it!
I haven't been able to reason this out, so I would like to pose this question both to Mr. Cole and Mr. Gracchi:why is it so bad to link consumerist branding with advocacy branding? My tendency is to agree with you, but at the same time, I must admit that Bono has been phenomenal in getting attention out. (Along with a number of celebrities) In a previous era not long ago, celebrities were admonished for not using their "powers" for "good." Now, it can be argued that they are putting more of an effort. Is this really so bad?
My main question to both of you: If you were Bono, what would you do differently?
Oh right!
Stacy,
It's not linking advocacy branding with consumer branding per se; it's that they are using the former to do the latter (in a quite cynical way) and using a faux-inspirational song that offends my musical sensibilities.
Bono has not been phenomenal at getting attention out. He usually turns up with a pack of celebrities at certain events.
If I were Bono, I would start by moving by tax affairs back to Eire.
More seriously, I appreciate his humanitarian work. I just think he's an annoying, hypocritical, sellout goit.
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